This year’s Field Trips were especially designed for the IAPCO members. You can choose from a deep dive into the world of the Italian fashion brands or jewelry, to a visit of an outstanding multi-purpose conference center or again an authentic temple of Italian gastronomy.
Choose the one that fits you best while registering to the General Assembly by clicking here.
February 10th, 2022 13:00-15:00
2 hours visit (from 13.00 to 15.00)
Transfer provided from/to the hotel
Reservation deadline: January 15th, 2021
AUDITORIUM PARCO DELLA MUSICA
The Auditorium Parco della Musica is the largest multifunctional complex in Europe and one of the largest in the world. It hosts more than 300 business events every year: conventions, congresses, product lunches, incentives, meetings, etc. with an average of about 1.000 participants each. Designed by the archistar Renzo Piano, the Auditorium is composed of 4 concert halls, 3 rehearsal rooms, the big Cavea of 2.782 seats and the exhibition area of 3,000 sqm indoor.
You will be guided to explore the architectural complex, through the history, the design, the urban and cultural value: the main concert halls (Santa Cecilia, Sinopoli, Petrassi), the foyers and the cavea, intended as an open-air theatre and a meeting place. In the heart of Parco della Musica there are the remains of an ancient Roman villa from the 2nd century BC with the related museum and the MUSA, the Museum of Music Instruments of the Accademia Nazionale di Santa Cecilia, that owns one the most important Italian collections of instruments.
The Auditorium is a living and vibrant centre of culture, a place to be experienced! You will go through backstage private areas where world renowned musicians and legendary celebrities have been, ending the visit with some good music and a light lunch.
Bvlgari was founded in Rome in 1884 as a jewellery shop. Known as the magnificent Roman jeweller and master of coloured gems, Bvlgari has established a worldwide reputation for Italian excellence and enjoys renowned for its exquisite craftsmanship. The company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an unrivalled network of boutiques and hotels in the world’s most exclusive shopping areas.
In 2014 to mark the 130th anniversary of the Brand, the flagship store in Via Condotti 10 has undergone a renovation by the renowned architect Peter Marino and the Maison donated €1.5 million to the city of Rome for the restoration of the closeby Spanish Steps. Inaugurated last July a free entrance museum space is hosted in the historical boutique store: as soon as you enter the shop, the first room on the left is the DomvsAvrea. Open every day during shop hours, it is dedicated to anyone wishing to discover the history of Bvlgari jewellery, the evolution of the Brand’s design and the icons that have led to its international success. All this is presented in different thematic exhibitions that alternate over the months. In addition to jewels from the Heritage Collection, the museum also displays documents, vintage magazines, advertising campaigns and sketches from the archives. The Domvs Avrea continues and revives the scope of Domvs, the exhibition area located on the first floor of the shop that it now dedicated to showcasing contemporary high jewellery creations.
Via Condotti store thus doubles the space dedicated to one-of-a-kind creations, revealing an evocative dialogue between modern-day creativity and historic designs, while also highlighting the continuity of style and evolution of the characteristics that continue to make all Bvlgari creations unmistakable today.
The visit will end up with a relaxing light buffet in the Privé on the first floor.
LUXURY FASHION BRAND
An immersive experience in the magic world of an iconic Italian luxury brand, internationally renown, standing for elegance, craftmanship, innovation and style.
The headquarters of the Fashion house are still located in Rome, the place where all started almost a century ago. You will discover the Maison’s commitment to creativity in all forms, from its atelier and collections to its architecture and ever-changing installations created in collaboration with emerging artists. In the heart of Rome city center you will have access to a XVII century building completely renovated and to a luxurious private space, enriched with custom-made furniture and works of art, where you will enjoy an exclusive light lunch.
Eataly is a large format Italian marketplace comprising a variety of restaurants, food and beverage counters, bakery, retail items and a cooking school: over 40 food halls in 15 countries all over the world. The New York Times has described it as “a megastore that combines elements of a bustling european open market, a whole-foods-style supermarket, a high-end food court and a New Age learning center”.
The brand is the combination of two English words: EAT and ITALY. Eataly is about eating Italian food and living the Italian way, with the aim to demonstrate that high-quality Italian food and drink are at hand.
Welcome to the paradise of Italian gastronomy! From the ground floor up to the third floor you will go for a delicious tasting tour through the culinary corners of Eataly productions: the charchuterie & cheese counters, the mozzarella lab, the brewery, the bread & pizza, the fresh handmade pasta, the butchery, the fish shop, the dessert corner and the winehouse.
At the third floor, dedicated to events and coaching, you will visit the kitchen rooms and the congress area. A special gift will be donated to guests, along with a store map and some free time for shopping!
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